• Jessica A Sommer
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Jessica A Sommer

Mountain View
California
973.885.2326
Research  Design  Innovation

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Jessica A Sommer

  • Jessica A Sommer
  • About
  • Projects
    • Intuit - Experiential Innovation Lead
    • Intuit - Reimagining Intuit Studio and Design Research
    • Intuit's Global Experince Design Forum
    • Intuit - Innovation Catalyst
    • Intuit - Awesome Land
    • Mars Inc.
    • Tabula Digita - Branding
    • Tabula Digita - Game
    • NYU Stienhardt Atelier Design
    • The Geppetto Group
    • CIBA Vision
    • Health and Wellness
    • Resistance Among Youth
    • Rochester Genesee Regional Transportation Authority
    • Community Building
  • Contact
RAY Logo.jpg

Project RAY reflects, reeducates, and acts on constructs of masculinity

Fostering communities for social change

The Resistance Among Youth Project (RAY) is an intergenerational group of students and professionals exploring constructs of masculinity. Rooted in the belief that humans are naturally empathetic beings, RAY focuses on the intersection of race, gender, sexuality, and class as informed by masculine norms. RAY wanted to foster communities to fight stereotypical masculine norms and expand their dialogue to youth and international communities. 

Discovering youths’ experience with masculine constructs 

Using mixed methods research RAY unpacked conventions of masculinity, masculinity’s impact on youth development, and the ways in which youth resist masculine constructs within a global context. Working with a diverse group of boys and girls, grades 6 - 12, we conducted a longitudinal, four wave, qualitative study in New York City. Interviews with youth explored the ways in which their social, ethnic, and academic identities, and their peer and family relationships are shaped by gender stereotypes. Through analysis and coding of popular media and qualitative data we came to understand that the majority of youth, regardless of sexual orientation, are engaged in daily acts of resistance to masculine stereotypes. 

Creating safe spaces 

Embracing these findings, RAY wanted to expose the ways in which young people resist stereotypes and also foster resistance among youth from diverse cultural, economic, and social backgrounds. RAY developed a blog, website, and international summit (expected spring 2012) as safe spaces that encourage exploration of the self, resistance to disassociation, validation of observations, and community development.  

Project RAY reflects, reeducates, and acts on constructs of masculinity

Fostering communities for social change

The Resistance Among Youth Project (RAY) is an intergenerational group of students and professionals exploring constructs of masculinity. Rooted in the belief that humans are naturally empathetic beings, RAY focuses on the intersection of race, gender, sexuality, and class as informed by masculine norms. RAY wanted to foster communities to fight stereotypical masculine norms and expand their dialogue to youth and international communities. 

Discovering youths’ experience with masculine constructs 

Using mixed methods research RAY unpacked conventions of masculinity, masculinity’s impact on youth development, and the ways in which youth resist masculine constructs within a global context. Working with a diverse group of boys and girls, grades 6 - 12, we conducted a longitudinal, four wave, qualitative study in New York City. Interviews with youth explored the ways in which their social, ethnic, and academic identities, and their peer and family relationships are shaped by gender stereotypes. Through analysis and coding of popular media and qualitative data we came to understand that the majority of youth, regardless of sexual orientation, are engaged in daily acts of resistance to masculine stereotypes. 

Creating safe spaces 

Embracing these findings, RAY wanted to expose the ways in which young people resist stereotypes and also foster resistance among youth from diverse cultural, economic, and social backgrounds. RAY developed a blog, website, and international summit (expected spring 2012) as safe spaces that encourage exploration of the self, resistance to disassociation, validation of observations, and community development.  

RAY Logo.jpg

When solving problems, traditional approaches tend to segment and objectify people within time and space. I adopt a more empathetic and holistic approach. I view all stakeholders as active participants in the process and I work with them to create sustainable systems that generate knowledge and foster adaptability.